Meta Ad Framework to Try for Great Results

As you probably know by now, I regularly test copy and graphics for social media, ads and more. Recently, I learned about a carousel ad framework that is working really well from a marketing colleague.

So I started my tests on it, and I agree!

This is a framework for a high-converting carousel ad. They are meant to look more organic and tell a story.

Here's what to do:

You will make 10 carousel slides in total.

👉 Slide 1: Hook

Call out 4 reasons for the problem.

👉 Slides 2-5: Reasons

Break down each reason.

👉 Slide 6:

Mindset shift.

Something like: "What if there was a way to fix this without doing the thing you hate doing?"

👉 Slide 7: Introduce the product.

👉 Slide 8: Features + benefits.

👉 Slide 9: Handle objections.

👉 Slide 10: Simple call to action

Here’s how my slides looked:

Simple and easy to digest.

I learned this from another talented marketing pro who shared it in our group. In my opinion, it’s gold.

Will you try it?

I'll keep testing and sharing what works.

Your friend in lead generation,

Rebecca