The Paradigm-Shifting Video Recipe

A 60-second Workshop Promotion Video Template

So many of us are still hosting webinars and workshops, so when I see something working well, it’s my job to share it with you.

I’ve been testing a video formula and it’s outperforming others. Let’s face it, our biggest competition right now is distraction, so it’s important to stand out.

A great way to do that is by shifting someone’s mindset or beliefs around a certain topic. Below is a formula that helps you structure your information in a way that connects with how the human brain works.

Here are the seven parts to your video’s story:

1. Pattern Interrupt

Most people think...

Start with a common belief your audience already has.

2. Reframe

The truth is...

Offer a new perspective that makes them curious.

3. Credibility

Hi, I'm...

Briefly introduce yourself and why you're the person to teach this.

4. Transformation

Together, we'll...

List 3 specific things they'll learn or accomplish.

5. Audience Filter

This workshop is perfect for anyone who...

Help viewers self-identify as the right fit.

6. Outcome

By the end...

Paint a clear picture of what they'll walk away with.

7. Call to Action

Tell them exactly what to do next.

Here’s an example of the formula:

Most business owners think they need another strategy to grow.

The truth is, your biggest breakthrough often starts with changing the way you think.

Hi, I'm Jane Smith, a business coach, and I'd love to invite you to my free workshop on September 12th.

Together, we'll:

• Discover what's really holding your business back.

• Replace self-doubt with decisions rooted in confidence.

• Create a simple action plan you can start using immediately.

This workshop is perfect for entrepreneurs who:

• Feel busy but aren't seeing the results they want.

• Second-guess themselves before making important decisions.

• Know they're meant for more but aren't sure what the next step is.

By the end of our time together, you'll have a clear direction and the confidence to take meaningful action.

Click the button below to reserve your free spot. I'd love to see you there.

We are telling a story that they can see themselves in.

The next time you’re promoting your webinar or workshop, give it a try. Test this style video against the ones you’ve been using.

Need help promoting your events, book a free consultation.